Project Brief:

Select a brand and create an extension into an industry they haven't ventured into yet. Create a marketing strategy and product line for this brand extension.

The Solution:

Created a sustainable candle line for Miu Miu, venturing into the home goods sector, which they have not previously done. Additionally, this helps Miu Miu enter the sustainability sector as well, something they have not previously spoken up about.

AI WAS USED IN THIS PROJECT FOR HELP WITH IMAGE GENERATION AND IDEATION.