Project Brief:

Select a celebrity or brand that is currently in hot water with the public. Research and analyze why they are considered "problematic", and then create a PR strategy to get them in the good graces of the public again, along with a year-long plan on what they should do going forward.

The Solution:

My partner and I chose Huda Mustafa from Love Island. We researched and analyzed why she is considered problematic before creating a PR strategy focused on her repositioning herself as a "girls' girl", advocating for self-love, and a responsible mother for her daughter.

NO AI WAS USED IN THIS PROJECT.