Project Brief:

Select a brand and a topic that the fashion industry is currently facing, then research and analyze the brand and how they are handling said topic. After, create a marketing strategy for how the brand could better handle the topic, potentially using it to their advantage.

My Solution:

I selected Diesel and Diversity, Equity, and Inclusion. I chose this because I knew that Diesel always had such diversity in their ad campaigns, and wanted to see if this was an important part to the company and if it translated over to their corporate side as well. After researching and analyzing Diesel and their commitments to DEI, I created a marketing strategy that was centered around the people who work for brand, and how they can utilize this to their advantage and set themselves apart from their competitors while still sticking to their brand ethos.

NO AI WAS USED IN THE CREATION OF THIS PROJECT