Project Brief:

Create a collaboration between a legacy brand and an up-and-coming brand. This collaboration must include a line sheet of 5 products that perfectly blend both brands' DNA. Additionally, create a brand activation (pop-up store, event, etc.) that fits both brands and the collaboration concept to showcase the products, brands, etc.

My Solution:

I created a 5-product collaboration between legacy brand Lee and up-and-coming footwear brand Cristian Zerotre that perfectly encapsulates both brands' DNA and design codes. Because the quality of their clothing is very important to both brands, I decided to have my brand activation be a "worldwide circuit" that stress-tested these products against the elements one might face. What better place to really put these products to the test than at music festivals around the world, where people will be on their feet all day. The tagline for this collab I created is, "6 Elements. 6 Extremes. 1 Circuit. We don't just launch our products; we stress-test them globally so you don't have to."

AI WAS USED IN THIS PROJECT FOR HELP WITH IMAGE GENERATION AND IDEATION.