Project Brief:

Select a brand that is not currently aligned with sustainability, then create a product that would use recycled materials and a marketing strategy to help them enter the sustainability market. Along with the marketing strategy, create a prototype, made of fully recycled materials, of what the brand would sell.

Our Solution:

I, along with my team of 3 other creatives, chose Thom Browne and created the idea of a "suit" for your bag. This would be a recycled blazer, utilizing the Thom Browne deadstock as well as old blazers that could be turned back into the brand to create a "blazer" for your briefcase. This blazer would help protect the exterior and integrity of the bag, as well as help add personality and charm to the consumer's briefcase. These "bag blazers" could then be dressed up with ties, pins, etc. to help customize, and even match the consumers blazers as well.

AI WAS USED IN THIS PROJECT TO HELP GENERATE IMAGES.