The Fifth Essence
A mock Dries Van Noten Campaign

Client:
Co-Creative Director, Stylist, Video Assist
Services:
Creative Direction, Branding
Project Brief:
Create an ad campaign for a brand that includes a full 20 page editorial and fashion film, keeping in line with the brand's visual identity, voice, aesthetic, and ideals.
Our Solution:
Worked with a group of 4 creatives to create an ad campaign for Dries Van Noten SS26 that explored the idea of "the fifth essence". Taking inspiration from Dries Van Noten's use of reused materials to create their perfume bottles, our campaign story, titled "A fusion of fragmented beauty", focused on the beauty of breaking something down to recreate it anew.
NO AI WAS USED IN THE CREATION OF THIS PROJECT
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