Project Brief:

Create a marekting strategy to be used during a selected holiday period that increases foot traffic to Macy's brick-and-morter stores as well as their online website. This marketing strategy has to include a collaboration between a fashion brand and a non fashion brand.

Our Solution:

My team created a collaboration between Ugg and Macy's to create a line of electrically heated Ugg products that are to be sold at Macy's stores during the Christmas/end of the year holiday period. For this project we created multiple product assortment plans, a 6 month buying plan, distribution plan, launch timeline, and a pre/during/post retention plan for Macy's.

AI WAS USED TO CREATE IMAGES AND MOCKUPS